Hasçelik exhibition stand at Wire Düsseldorf 2018: A Wire Düsseldorf stand integrating large-scale brand surfaces with product display and hospitality
LIDYA SIGNATURE

Hasçelik

An industrial stand organised around product display, hospitality and long-distance brand visibility.

ClientHasçelik
ExhibitionWire Düsseldorf 2018
CityDüsseldorf
CountryGermany
Year2018
Dates16–20.04.2018
VenueMesse Düsseldorf
IndustrySteel and wire
Stand typeCustom industrial stand
01 / THE BRIEF

Steel and wire products, meeting space and long-distance brand visibility are resolved within a compact exhibition footprint.

02 / THE DESIGN MOVE

White architecture, deep brand red and a strong high line make the stand recognisable across long hall aisles.

03 / THE DELIVERY

The finished stand combines the red upper band, illuminated product wall and dark diagonal framing in one compact aisle-facing elevation.

LIDYA SIGNATURE

Diagonal cuts in the dark framing connect the red horizontal band and illuminated product wall within a compact, dynamic frontage.

Completed stand projectView on Instagram
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