Kuvars / Kovatera exhibition stand at Maden Türkiye 2022: An exhibition environment that frames heavy equipment with clear brand blocks, long sightlines and generous visitor circulation
LIDYA SIGNATURE

Kuvars / Kovatera

A large-scale mining stand organised around full-size equipment and generous visitor space.

ClientKuvars / Kovatera
ExhibitionMaden Türkiye 2022
CityIstanbul
CountryTürkiye
Year2022
Dates15–18.12.2022
VenueTÜYAP
IndustryMining
Stand typeLarge-scale product stand
01 / THE BRIEF

The stand accommodates full-size equipment, product information and meeting areas without losing long-distance visibility.

02 / THE DESIGN MOVE

Graphite surfaces and yellow accents amplify the equipment’s industrial character, while the illuminated high line carries the brand across the hall.

03 / THE DELIVERY

The completed stand makes the off-road vehicle the spatial focus, framed by graphite surfaces, yellow accents and the long illuminated brand band.

LIDYA SIGNATURE

The full-size off-road vehicle sits beneath a long black brand band, making the product itself the stand’s visual and spatial centre.

Completed stand projectView on Instagram
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